Progressive politics from a half hour farther from everything else in northern Virginia

Monday, September 14, 2009

Worst GM Ad Ever

Is this going to sell cars?



This is the worst car ad I have ever seen. And I'm not the only one who thinks so.

And we, the American taxpayers (and the UAW) own this company. Lovely.

Here's the kicker for me, and it's not nice. I am not buying a car from that man, and I'm not trusting that man to sell me a car. He and I have nothing in common. Nothing. Even his judgment is questionable, thinking this was a good idea. Among the great things that VW (and others) do in their marketing, is that they make ads that get me to identify with the people in them. The people in those ads are "me" and therefore, that car is "me."

Who is the "me" in this GM ad? Octogenarian plutocrats? How many American cars do they buy?

My wife and I will be in the market for one, possibly two new cars in the next year. GM is not on our list. This ad doesn't put it on our list. It is the worst ad ever.

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